a new revolution is brewing in the backdrop of the women fashion industry. Though these are constant changes agreeing every now and then in the fashion industry, none of them can be said to be causing a paradigm shift in the way the industry works or manufactures or designs.
The fashion engineer and researcher Lois Hennes conducted a study , an anthropometric study in which she measured the shape and size of some 10, 000 people in the country. This was done with the motive to redefine the format or cutting standards in the country and the worldwide. According to the survey, gone are the days when being fat meant wearing H shaped clothes. No, it is no more so. Especially after Australian Bureau of Australia’s estimation that almost 68% of men and 55% of women come under the category of being obese and thus have very limited options when it comes to wearing proper clothes for the office and other gatherings.
In what ways will the research help the fashion designers and fashion engineers? Well, it is proved that as much as size matters for the manufacture of garments, size and smile of the person matters equally or may be more. And thus the designers over the world should read the book The Fashion Design system, Pattern engineering for the 21st century.
In the book, Lois very comprehensively explains the distinction between size and style although she agrees that style or the shape is as important as the size for an attractive fit.
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